Fundraising Ideas for Your Grassroots Football Club

Posted on: July 26th, 2019 | by Laura Murdoch | No Comments

As we discovered in one of our earlier blog posts, the cost of running a grassroots football club has increased dramatically in recent years. The reason these costs have gone up can mainly be attributed to the cost of facilities. The price of renting facilities and hiring pitches is higher than ever. The issue of financing is one of the main reasons that clubs disappear, so managing your budget is more important than ever. Raising funds is going to be a major part of club life so we’re going to look a some of the best ways to bring in money for your club.

Football Shorts

Membership Fees

This is probably the easiest and most efficient way of creating income for your club. Players at your club are taking advantage of a service you provide them. They can turn up for training and matches without having to worry about anything. They take advantage of training equipment and kit bought by the club. So, it makes sense to ask them to contribute to the club’s upkeep.

It’s important to set these membership fees at the right price. In an ideal world, they would cover all of the club’s running costs but, unfortunately, this isn’t always possible. Fees should be decided based on the needs of the clubs and how attractive the price is to players. As much as you want to raise money, it shouldn’t alienate people from signing up for the season.

Here at Pendle, we understand the importance of fees for clubs and have tried to make it as easy as possible for you. Our SignOnline feature allows players to sign up to your club in minutes and transfers any fee to the club’s account. Check out this blog post for more information on our fantastic feature.

Sponsorship

Gaining sponsorship for your team is a great way to generate income and ally your team with local businesses. Of course, getting sponsorship isn’t always an easy task. It might take a bit of time and effort but it is the kind of thing that pays off in the end.

The key to finding sponsorship is targeting the right businesses and remembering what you have to offer. You might be able to speak to someone’s sense of community or charity but, most of the time, you’ll need to offer something more. The obvious approach is to ask for sponsorship for your football kits. In exchange for putting money towards it, your sponsor will be put in pride of place for all of your spectators to see.

However, there are other ways. If your club has a decent club website, you can offer advertising space to possible sponsors. Or, if you have a large social media following you can use that to tempt businesses in. If you regularly hold club events then you could hold one under their name. Alternatively, they could hold an event at your facility or, if possible, vice versa. When decided who to approach for sponsorship, it is important to remember what you can offer them to make it a worthwhile deal.

Fundraising for Grassroots Clubs

Photo by Kat Yukawa on Unsplash

Fundraising Ideas

When it comes to fundraising, there are endless ways for the entire club to come together and help the club out. You can be as imaginative and have as much fun as possible. Being original and exciting will be a great benefit when trying to part people with their hard-earned cash. You can start with small things, like bag packing, or get all of the club members to help organise bigger events. We’ve suggested a few ideas below to get you started.

Sponsored Events

This could be anything you want but, as a football club, doing something related to the sport would make sense. If you can find an interesting enough event it will not only help raise money but will help build awareness for the club. Get in touch with a local newspaper to get them to let people know and see if they can cover it.

Club Events

Organising engaging and fun events for the community is always a good way to raise more money. Putting on events at your club is a great way to bring people in and help build club awareness. This could be as simple as quiz nights, bake sales or raffles that require less organisation.

Bigger events require more planning but have the advantage of potentially bringing in more cash. Reach out to local businesses and see if any of them are willing to offer items that can be sold in an auction. If you can get enough businesses involved, you can offer a range of prizes that people can bid on. Go the whole hog and arrange a fancy event where people can buy tickets and dress up. If you are struggling to find items from business see what you already have at your disposal. Does anyone involved in your club have skills they can auction off?

Whatever event you decide to run, it is important that you make sure it is marketed correctly. Make fliers and distribute them across the local community. If you are part of a youth team, you could ask local schools to inform parents. Put out social media posts and encourage supporters to share them. See if your local newspaper is willing to advertise the events and, if possible, get in touch with a local radio station. It sounds obvious but the more people you can sell your event to the better.

easyfundraising®

We’re lucky to live in an age where there are so many new and effective ways to raise money online. easyfundraising® is the UK’s biggest charity shopping fundraising site. The premise is simple: register your club as a charitable cause and get money every time your club members shop online.

The site works with over 3700 retailers and includes many big-name shops. If your club members use the links on the site when they shop online a percentage of their purchase is donated to the club. If your club members are already shopping online then it makes sense to try and get something from it.

Find out more on the easyfundraising® website: https://www.easyfundraising.org.uk/

Crowdfunding

There are plenty of different crowdfunding websites out there where you can simply ask people for donations. This isn’t always the most successful way to raise money but if you spend time promoting your page then it could help. It is worth noting that crowdfunding sites will generally take a small percentage of the money raised in exchange for hosting the page so take that into account with your budget.

If you do decide to go down the crowdfunding route, make sure you get a fairly decent writer to help. You want to sell the team and make people care about it. The more heartstrings you can tug on the better. Then push the page on all of your social media channels, your club website, and any emails you might send out. Make sure it is seen by as many people as possible.

Grassroots Sponsorship money

Created by freepik – www.freepik.com

Grants

Of course, there are several schemes out there dedicated to providing funding for all sorts of community and charity projects. Unfortunately, competition is fierce and it can be challenging to win grants. Although, there are plenty of opportunities out there. I’ve selected a few possibilities but, with a bit of research, you’ll be able to find all sorts. All of the information on these grants was correct at the time of writing but may be subject to change.

  • Sport England – Small Grants

The Small Grants programme offers to fund projects involving adults and young people aged 14 or over. Their grants range from £300 to £10,000 and are offered to teams who meet at one of the aims of their ‘Towards an Active Nation’ strategy.

There are strict guidelines regarding who can apply for this grant and what they can spend the money on. So, make sure you give them a read before going any further. You’ll find help and the application form on their website.

  • The Premier League & The FA Facilities Fund

The Premier League & The FA Facilities Fund offers grants to go towards building or refurbishing grassroots facilities. It is available to football clubs, schools, councils, and local sports associations. The money is intended to be used towards changing pavilions or playing surfaces for the benefit of the local community. The aim is to improve football at grassroots level and improve participation across the country. The fund offers grants between £10,000 and £500,000 for projects that fit their specifications.

Alternatively, the Small Grants Scheme offers funding between £1,000 and £10,000 for smaller projects.

  • Grow the Game

The Football Foundation Grow the Game Scheme aims to provide money to go towards the creation of teams that cater to either female or disabled players. They offer grants of up to £1,500 for the creation of new teams, one of which must be a female team (under-7s to adult) or a disability team. The grant will offer each new team financial support over two or three years but the Club is expected to contribute something to the cost of the teams. Unsurprisingly, it’s very competitive so it’s always advisable to contact your local County FA’s Development Manager before applying.

The window for applications is currently closed but you can find out more on the Football Foundation website.

  • Stay in the Game

The Football Association’s Stay in the Game Scheme aims to support the retention of adult male teams. Formerly know as Retain the Game, the scheme provides clubs with existing male teams £750 to support essentials costs. Clubs must operate with two or more male teams and either hold the FA’s Charter Standard Award or commit to becoming FA Charter Standard. If you have already benefitted from a Retain the Game grant you will not be eligible for the grant.

Unfortunately, the window for applications for the current season are now closed but you can find out more about the scheme to be ready for next year.

  • National Lottery Awards for All

The National Lottery Community Fund has a lot of different funding programmes available to community projects. The National Lottery Awards for All offers grants from £300 to £10,000 to help make a difference in your community.

A good application should aim to do at least one of the following things:

  • bring people together and build strong relationships in and across communities
  • improve the places and spaces that matter to communities
  • enable more people to fulfil their potential by working to address issues at the earliest possible stage.

Check out their website to find out more information about the grants.

Final Word

The list above is just a few simple ideas of the kind of ways you can make money for your club. The best thing that you can do is just have fun and try everything. The more you can encourage the community to get involved the more you will make. It will also help to build your standing in your local community.

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